"Accountants can already see where a business loses its hours. My job is to give those hours back, with systems that are safe enough for a firm that signs off accounts."
Built end to end
One person accountable for every layer
The Suite was not assembled from someone else's templates. Adrian designed and wrote each layer below, so when a client asks where their data goes, there is one person who can answer for all of it.
Pages
What you see and touch
- 25 tools and pages on one design system
- Works on a phone, a tablet or a desktop
- Larger-text mode and keyboard access
- Plain English, no jargon
Flows
The work that moves through it
- Document and form requests by link
- Reminders that chase for you
- Quote to invoice
- Proposals and engagement letters
- Team records, leave and renewals
- Newsletter with consent records
System
Where it runs
- Application servers in Dublin
- Database in Ireland (EU)
- Email sent from mawhately.ie, signed with DKIM and SPF
- Daily scheduled jobs for reminders and clean-up
Safeguards
What protects your data
- Each business walled off at database level
- Sign-in by invitation only
- Every action logged
- Old records deleted on a schedule you set
- Sensitive numbers masked on shared links
- Strict browser security, HTTPS only
Track record
Experience earned where mistakes are not allowed
Most of Adrian's career has been spent in regulated settings: licensed financial platforms, certified manufacturing and now a chartered certified accountancy practice.
Director of AI & Business Automation · M.A. Whately & Co.
Designed and built the M.A. Whately Suite. Leads automation and AI integration for many of the firm's clients: automation reviews, accounting software, banking, CRM and email connected, and the human sign-off rules every AI system at the firm must follow before it is used with client data.
Chief Operations Officer · HighCrowd
Took an EU crowdfunding platform through Romania's second licence under the EU crowdfunding regulation, granted by the national financial supervisor (ASF): penetration testing, compliance documentation and the platform's architecture presented to the regulator. Built investor onboarding with identity checks (KYC), bank linking and payment flows that meet EU anti-money-laundering and PSD2 payment rules.
Licensed and supervisedFounder · Innovium
Grew an EU-trademarked e-commerce brand to over 10,000 orders in 5 European markets, with order automation built in n8n: orders from several sales channels, shipping labels created automatically, invoicing connected to ANAF, Romania's tax authority, which already requires e-invoicing between businesses. Ireland's own e-invoicing timeline starts in November 2028.
Founder · 3Descu
Built one of the largest 3D printing factories in Eastern Europe: over 200 printers on one floor, ISO 9001:2015 certified, more than 1,200 orders shipped to 450+ business clients in over 10 countries across the EU, the UK, Switzerland and Norway, rated 4.7 out of 5. Customers get an instant online quote in under a minute, checked by a person before production. Started with a €60,000 EU grant won with the highest score in its round.
ISO 9001:2015 certifiedProduct Manager, then Head of Community · EvoEstate and InRento
Product Manager at EvoEstate, Europe's largest real estate crowdfunding aggregator, with over €7 million funded by more than 6,800 investors. Then led the merger into InRento, a platform licensed by the Bank of Lithuania and named Investment Tech of the Year at the 2022 Europe FinTech Awards: a phased move of thousands of investors without interrupting their service.
Your data
How your information is handled
The rules Adrian built into the Suite, in plain terms. They apply to every business on it, M.A. Whately included.
Free tools stay on your device
- Quotes, Payment Chaser, Cash Flow, the Compliance Calendar and Receipt Capture keep what you type in your own browser.
- Receipts are read on your device. Nothing is uploaded unless you sign in to a business account.
Business accounts stay private
- Each business is walled off at database level. M.A. Whately cannot open a client's requests or files unless that business adds the firm.
- Sign-in is by invitation, with a one-time email link: there is no password to steal.
Kept only as long as needed
- Completed requests are deleted automatically after the period the business chooses, from 3 months to 7 years.
- Every action is logged, so you can see who did what and when.
A person signs off
- AI can read a receipt or draft a newsletter. It does not file with Revenue or send anything to your customers on its own.
- Nothing is filed or sent without your approval.
AI Integration & Business Automation
A new service from M.A. Whately, led by Adrian
On top of accounts, tax and audit, M.A. Whately now helps businesses connect their systems and automate the work that does not need a person. Your accountant already knows your numbers, so the automation starts from the right place.
What Adrian does for your business
- Finds the hours. A review of how work really moves today: quoting, invoicing, chasing, bills, payroll inputs, reporting.
- Connects your systems. Accounting software, bank feeds, CRM, online shop and email, so information is typed once.
- Adds AI where it is safe. Reading documents, sorting, drafting replies, always with a person approving the result.
- Hands it over properly. Documented, owned by your business, and your team shown how to run it.
A first conversation
Tell Adrian which job eats the most time. You hear straight away whether automation is worth it.
A written plan
What would change, the hours it saves, the cost, and the safeguards around your data.
Build, test, hand over
Built and tested with your real data before anything goes live, then handed over with support.
Qualifications
Trained in the tools he uses
AI, automation and cloud
- AWS Cloud Solutions ArchitectAmazon Web Services
- AI Product Manager SpecializationIBM
- Cloud AI for Product ManagementGoogle Cloud
- Business Process Automation
FinTech, data and leadership
- FinTech Foundations and ApplicationsWharton, University of Pennsylvania
- Agile Approaches for Modern LeadershipDuke University
- SQL for Data AnalysisMaven Analytics
- Business and Operations Management ExcellenceIMTF
Product and design
- Product Strategy, Product-Led Growth and AIProduct School
- Product Management for AI and Data Science365 Careers
- Inbound MarketingHubSpot
- Web and mobile design, Figma to Webflow
Education: Master's degree in Entrepreneurship and Business Administration, Constantin Brâncuși University (2022). Bachelor's degree in Marketing, taught in English, Bucharest University of Economic Studies (2020). Works with: n8n, Zapier, Make, Python, SQL, and the OpenAI, Anthropic Claude and Groq AI models.